Why We Started the Freerangers Movement

And Why We’re All In

The Freerangers Movement is a rebellion against modern dependence and decline. It’s my life’s work—over 50 years in natural health and fitness—distilled into a programme that empowers people to reclaim their vitality, purpose, and independence through food, movement, and connection to nature. No ideology. No pharmaceuticals. Just truth that stands the test of time.

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Let me tell you something straight up: the Freerangers Movement is not a trend. It’s a line in the sand. A stand against a system that is broken—one that is making people sicker, weaker, and more disconnected from what it means to be truly alive and well.

The Freerangers Movement is my response—our response, mine and Alofa’s—to the steady collapse of a health system that no longer serves the people. It’s also a response to a society that’s lost its way, where children are raised more like battery hens than freerange creatures, and where adults have been lulled into chronic dependency—on pharmaceuticals, processed food, digital distractions, and bureaucracies that no longer deserve our trust.

We’ve seen too much, and we’ve had enough. So we’ve decided to act.

Why We’re Putting Our Own Money Behind It

Alofa and I have invested our own life savings into Freerangers. That’s how serious we are about this. This isn’t just a business idea—it’s a mission. A personal one.

We’re not interested in selling another health fad or pushing products for the sake of it. What we’re creating is a complete, self-funding alternative to the mainstream model—a health system that empowers people rather than enslaves them. A system rooted in food as medicine, movement as therapy, challenge as teacher, and nature as healer.

We’re doing this because nobody else will. And, frankly, we don’t trust the powers that be to fix anything.

The Final Straw — COVID and the Betrayal of Public Trust

The crimes committed during COVID—and make no mistake, they were crimes—by those we once emphatically trusted, including politicians, bureaucrats, media, and even many health professionals, were the final straw.

Over $90 billion dollars was wasted on panic-driven policies like lockdowns and mass vaccination campaigns that offered little long-term benefit—while not a single extra hospital was built. Not one.

They promised to “keep us safe,” but they did not. Instead, they devastated small business, divided families, damaged the education of our children, trampled on informed consent, and treated concerned citizens like criminals for asking legitimate questions. And all this in a country of just five million people. Billions borrowed and billions wasted. The economic damage alone will be felt for generations.

This brought us to the stark realisation: they’re not going to save us. Not from the chronic health crisis. Not from mental illness. Not from the loneliness, metabolic disease, or decay of our culture. For the sake of our way of life—and for the future of our grandchildren—we knew we had to act. And we had to act independently.

Apply the Truth Test — What Has Stood the Test of Time?

One of the most important tools we use in Freerangers is the Truth Test. When faced with bold claims, flashy new science, or slick marketing, we ask:

Has this stood the test of time?

The greatest measure of truth is time. If an idea, a practice, or a belief has endured across thousands of years, across continents and cultures, then chances are—it’s a truth worth holding on to.

Let food be your medicine and Body, heal thyself are not just quaint sayings—they are universal truths, proven over millennia. Every great civilisation, from the Greeks and Chinese to the Polynesians and First Nations, embraced these principles. These truths are woven into the fabric of who we are as human beings. They worked then. They still work now. That’s why they are at the core of everything we’re building.

A System That’s Lost Its Way

Take the Gene Technologies Bill as another example. It’s being rammed through Parliament with unseemly haste, minimal transparency, and no meaningful public debate. It’s a blatant move to hand control of our food, health, and natural world over to global biotech and pharma interests.

It’s not about innovation—it’s about control. Short-term political and commercial gain at the expense of life itself. That should terrify every thinking New Zealander.

This kind of policymaking confirms what many of us have suspected for a while now: the system is either completely clueless, or it is corrupt. Possibly both.

That’s why the remedies must come from outside the system. From people like us. From people like you.

What Freerangers Stands For

Freerangers is built on the simple truth that nature knows best. Our ancestors thrived for millennia without pills, injections, and food factories. They lived with the land, moved every day, ate real food, got sun on their skin, and built strength through adversity.

We believe that returning to those principles is not backward—it’s revolutionary.

We stand for:

• Nutrient-dense, whole food prepared traditionally

• Movement every day—challenging, useful movement

• Time in nature and real connection with others

• Questioning authority and trusting your instincts

• Hardship as a path to growth—not something to avoid at all costs

• A spiritual respect for the genetic blueprint we’ve been gifted—our “Godscript”

We honour modern emergency medicine—it’s brilliant and lifesaving. If you’re injured or in a medical crisis, this is the best time in human history to be alive. But when it comes to chronic illness—obesity, diabetes, cancer, heart disease, autoimmune issues, and the slow grind of ageing—our medical model is an absolute failure.

It doesn’t prevent, and it doesn’t heal. It manages. With pills. And more pills. And then surgery.

We’re not here to attack the system. We’re here to offer a better path.

Powered by Products With Purpose

Our products are not just commodities—they are an expression of our philosophy.

Everything we make is based on the idea that food is medicine. From Gary’s Super Smoothie to our upcoming Detox Drink, Metabolic Energiser, and more—each formula is crafted using the finest ingredients we can source from New Zealand and around the world.

Every one of them is free from genetic engineering and full of real nourishment.

These products aren’t just there to support your health—they are also how we’re funding the Freerangers Movement. This is a self-sustaining model, and every dollar goes back into building something meaningful and lasting. It’s business with a soul.

A Parallel Health System — Real, Practical, and Uncompromising

The Freerangers Movement is not an abstract idea. It’s boots on the ground. We’re building a full programme—education, lifestyle guidance, community support—to help people take back control of their health. And we’re doing it on our own terms.

We’re also building it to be self-funding and independent. No government grants. No corporate strings. No woke nonsense. Just straight, honest, evidence-backed natural health and lifestyle education.

Raising Children Who Are Strong, Not Safe

One of the biggest drivers for us is the future of our children and grandchildren. I see a generation being raised in a padded cell. Overprotected, overfed, under-challenged, and increasingly medicated. Everything is about keeping them “safe”—but at what cost?

Resilience comes from exposure. From stress. From falling, getting up, and learning. We are tribal, adventurous, physical, intuitive beings—not meant to live indoors, addicted to screens and sugar.

We have to change course, or we lose what it means to be human.

Why We Chose the Kākā

You’ll notice the Kākā—a cheeky, intelligent, and resilient native parrot of New Zealand—features proudly in our branding. There’s a reason for that. As I write this very article in the early hours of the morning, I can hear them squawking loudly in the trees around our home.

To me, the Kākā embodies everything the Freeranger Movement stands for: resourcefulness, vitality, native strength, and an irrepressible wildness that refuses to be tamed. They live in close harmony with nature, they’re social, clever, and deeply adaptable—yet uniquely their own. Like the Kākā, we’re noisy when we need to be, playful when we can be, and determined when it counts.

This Is A Rebellion — But A Constructive One

We’re not interested in whining. We’re not waiting for permission. We’re building.

Freerangers is a constructive rebellion—a return to nature, to personal responsibility, to old-school toughness and common sense. It’s a place for people who want to take their lives back—not through radical ideology, but through radical self-care.

It’s for the person who’s tired of being tired. For the parent who doesn’t want their child to grow up fragile and medicated. For the elder who refuses to believe that decline is inevitable. For the farmer who still believes food is sacred. For the athlete who wants to thrive into their 70s and beyond.

We Launch in a Few Months — Stay Close

The official launch of the Freerangers Programme and website is just a few months away. That’s when you’ll be able to sign up, participate, and actively support this movement.

We won’t be asking for your money—we’re not a charity and we’re not chasing donations. What we’re asking for is your commitment. Your active embrace of the Freeranger approach to living life to its fullest. That means choosing real food, growing soem of your own, supporting our farmers, seeking out challenge, reconnecting with nature, and living with purpose, strength, and integrity.

In the meantime, you can:

• Follow this blog to keep up with the latest developments

• Encourage your friends and family to follow as well

Now that I’m in my 70s—undeniably one of the fittest and healthiest of my age—and with over 50 years of full-time, hands-on experience in health, nutrition, and rehabilitation, I feel I can speak with confidence and authority. I don’t just talk the talk—I walk it. Every day. I practice what I preach.

And now, as a grandparent, I ask myself the inevitable question:

• What will be my legacy?

• What have I contributed that’s truly of worth?

• What good am I leaving behind - for humanity - for life?

These are big questions that all of us should be asking of ourselves.

Freerangers is my answer to that question. It’s everything I’ve lived, learned, fought for, and believed in—brought together into a living, growing, practical solution for the future.

Let’s stop waiting for the system to change. Let’s build something stronger and better.

Let’s raise a generation of Freerangers.