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  • Writer's pictureGary Moller

How to complain to the Advertising Standards Authority

Updated: Mar 16

Hand grenade


Guy Hatchard is on a bit of a roll with his writing and I'm encouraging him to keep going! Here is his latest contribution.


Guy Hatchard PhD:

The government Unite Against Covid-19 vaccine advertising campaign contains numerous references to the complete safety of the inoculation. The URL to one example is:

You may be aware of many others. Recently the phrase ‘safe as’ has been used. In other adverts on TV and Social Media young people and adults have been featured saying they have had the vaccine and it is completely safe.

The Pfizer vaccine safety information sheet lists 21 adverse events.

Three of these are serious: allergic reactions, myocarditis and pericarditis. The last two particularly affect young people. The Medsafe datasheet shows that the government is aware of adverse effects. According to Medsafe there have been at least 144 cases of myocarditis/pericarditis reported up to 9th October:

Medsafe also say that they believe only about 5% of adverse effects are reported:

Our children have been exposed to advertising information claiming complete safety, free of risk—a misleading message. Our government has allowed the vaccination of children as young as 12 at school without the permission of their parents. These children have not been informed there are risks, therefore they are not capable of giving their informed consent.

Myocarditis is a serious illness The Myocarditis Foundation reports: “In simple terms, myocarditis is a disease that causes inflammation of the heart muscle. This inflammation enlarges and weakens the heart, creates scar tissue and forces it to work harder to circulate blood and oxygen throughout the body.

“While we often associate cardiovascular conditions with elderly populations, myocarditis can affect anyone, including young adults, children and infants. In fact, it most often affects otherwise healthy, young, athletic types with the high-risk population being those of ages from puberty through their early 30’s, affecting males twice as often as females. Myocarditis is the 3rd leading cause of Sudden Death in children and young adults.”

There is a great deal of preliminary research on the risks of myocarditis and pericarditis subsequent to both vaccination and covid itself. A recent NY Times article summarises that the risk following vaccination is much higher than initially believed:

It is false advertising to claim there is no risk, and particularly misleading for young children (as young as 12) who have been encouraged to make up their own minds independent of parental guidance through advertising that claims there is no risk. This has led to conflict between family members and their children. It has also meant that some parents and children have been unaware that their symptoms are serious and require immediate medical attention.

A complaint can be written in your own words and may include other examples of false claims in Covid-19 safety advertising. Please share with anyone you know experiencing problems especially including concerned mothers.



Here is where you can lodge a complaint: about the Unite Against COVID Video, or any other advertising along the same lines:

For some mind-blowing reading:

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