• Gary Moller

Using advertising to change what we think health is

Updated: Aug 14, 2019

While here in Canada preparing for the UCI Masters Mountain Bike World Championships, we have got to spend a lot of time watching Canadian and United States of America television.

Message: treat every symptom, no matter how minor or severe with yet another drug!
Message: treat every symptom, no matter how minor or severe with yet another drug!

Our conclusion is that their media is saturated with advertising for drugs, surgery and cosmetics for plastering over the symptoms of chronic ill health, bad skin, wrinkles and generally the effects of getting older. I thought New Zealand was bad for this, but these countries take the cake. New Zealand is going down the same path. This is a path that fosters ill-health as being the norm with extremely expensive and ineffective drugs and surgical solutions that do nothing to address the root causes of ill health. This path will eventually lead to the bankruptcy of our country.

It is horrifying just how much drugs advertising there is on the television here in Canada. Every ad break includes advertisements for drugs for all kinds of chronic health problems such as allergies and diabetes.

Over-the-counter allergy medications are the most advertised. These drugs contain adrenal and thyroid-damaging substances. Long term use can lead to anxiety, depression, insomnia, chronic fatigue, easy bruising, retarded growth, weak bones, gut issues, increased infections, brain fog, weight gain and depressed sex drive.

None of the medications being advertised, including Botox for migraines, will cure anything; they merely suppress symptoms while the diseases continue to covertly gnaw away at their victim's health and vitality.

I'm a huge fan of the Okinawa Centenarian Study which you can read about here:


Centenarians do not rely on a prescription drug, nor should the rest of us. However, what we can see with all of this drugs advertising is millions of people are being told many times daily that the Fountain of Youth lie in a patented potion and getting old is synonymous with disease and disability that must all be managed by drugs and surgery.

What the Okinawa Study tells us is the exact opposite: that we can and should expect to live relatively disease-free lives and to live to a ripe old age nowadays and to do so with little to no need for ongoing medical care.

If we want to live a long, healthy and satisfying life, we do this by concentrating on the basics:

  1. Home or locally grown/raised foods that are prepared from their basic, raw ingredients.