• Gary Moller

Let's Ban Pharmaceutical Drugs Advertising

While in Canada preparing for the UCI Master's Mountain Bike World Championships, we got to see a lot of American television. What really struck us was the wall-to-wall drugs advertising. At times it was so sickening to the point where I felt I needed to see a doctor!

Along with the USA, New Zealand is one of the few countries that allow direct-to-consumer advertising of drugs. Pharmaceutical drugs sales have soared in our once healthy and almost drug-free society. We are less healthy despite the now-massive expenditure on drugs that threatens to bankrupt our health system.

We need a massive, seismic paradigm shift in how we promote and manage health.

Please take a few minutes now to watch the video below:

Here is what one viewer has to say about drugs advertising on American television:

"Do you breath air, drink water and sometimes need to poop? Then you have a serious medical condition called Naivewillbuyanythingbecausewesaidsoitis. But there is a cure. It's called Randomcrapwethrewtogether but your doctor knows it as Curescamix. Ask your doctor today. --- Curescamix may result in death like symptoms, genital herpes, cancer, death of rare animal species and invisible freckles. DO NOT USE if you breath air, drink water and sometimes need to poop. Avoid operating heavy machinery while performing sexual activities."

Hilarious but so true!

Direct-to-consumer advertising risks making the "normal" ups and downs of life, including ageing-related decline, burdensome diseases that demand treatment with powerful, expensive and side-effects-riddled patent medicines. All subsidised by you and me the long-suffering tax-payer.

The vast majority of drugs "manage" ailments. Few drugs ever address the "root causes" of ill-health and seldom do they "cure".

All drugs come with side effects that often result in the addition of more drugs which cause more problems that require more drugs. What set in is a viscous, overwhelming downwards spiral downwards that only ends with death. It is a wonderful commercial model that is catastrophic for the patient.

Bear in mind that less than 10% of drugs side-effects ever get onto an official database. Some sceptics argue that the real reporting rate is closer to 1%!

The burgeoning cost of of patent medicines and the problems they cause are draining our nation's coffers of precious funds.

Dis-empowering our general practice doctors

If I was a GP doctor and a patient came to me and said, "I think I have this condition and how about giving me this drug that I saw on television?", I would be feeling very annoyed. I would be very